• FAMILY PARTICIPATION: Can the family members all participate in the card program? Can the teenager purchase a gallon of milk for the household? If so, extra keytags are split up amongst the other family members. Our data shows: Mom keeps the card and one keytag, so if we want others to have proper identification, we have to put more than one keytag on the package. Our most popular product has one card and two keytags. For only a couple cents more, we can add a third keytag or even a fourth. Just ask!

• LENGTH OF CARD PROGRAM: If your card program has no planned end, then your card users will carry a Lucas card and keytag for years. People lose their cards and keytags all the time. Instead of the expense of replacing a card package, issue the user an extra keytag “SPARE” in their original package and they will SAVE it (like an extra key).

• SIZE OF KEYTAG: The larger the keytag dimensions, the less keytags will fit on a card package. A standard keytag size is 1” x 2”. Some of our clients need a larger keytag for a larger barcode requirement. Other clients want a larger keytag so that it feels better held in the user’s hand. We recommend that keytags are not less than 7/8” wide and not less than 1 ¾” long for durability benefits.

• POP-OUT FEATURES: Keytag spots on our flexible card package designs do not have to be used for just keytags! A three-keytag card package can have two active keytags and the third pop-out element is a PROMOTIONAL OFFER. They will bring it with them on the first visit, etc. It’s a GREAT use of the third space. Lucas can create as many pop-out offers as you can imagine. Date-stamp the offers so more than one visit is achieved!

Keytags (key fobs) have changed customer behavior and loyalty more than any other retail printed item. The fact that the keytag goes where we drive…. And we drive almost everywhere. Have your brand everywhere!

- Mike Whitaker

Call us about your card program! 1-888-84-LUCAS

Sure, the bonus miles you can earn by applying for a new card can be tempting, as was the case recently when the British Airways Chase Visa Card offered an incredible 100,000 miles to new applicants, but once you’ve collected the come on bonus, take a second look at cash back credit cards.

Read more at:

http://www.loyalty360.org/index.php/industry_news/article-new/cash_back_may_be_better_than_miles_programs/

Spring 2010 – After signing in to Kroger’s web site, a loyalty program member can see hundreds of ever-changing coupons that with a click are automatically linked to the member’s Teslin loyalty card and require no printing, no cutting, and no hassle.  The customer needs only to shop with their card to enact the savings.  Many of these coupon offers are fantastic deals.  Lucas Color Card expects more loyalty programs to follow!

Read more at:

http://www.softcoin.com/Sites/Kroger_ECoupons/Page/HomePage/Retailer/Kroger

Vovici is the leading provider of online survey management and enterprise feedback solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. Thousands of organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn feedback into action.

Read more at:

http://vovici.com/about/index.aspx

Loyalty marketing with cards continues to grow outside of grocery and general merchandise arenas. Auto owners are loyal to their cards and a loyalty card program assures loyalty in the parts they buy every day.

Read more at:

https://www.autozonerewards.com/viewLogin.htm;jsessionid=607880286C4E002641652780E721CF37

Dec 15, 2009 – “Engagement. Collaboration. Sustainability. ROI. Some may call these buzzwords, but I predict these are bottom-line concepts that will drive loyalty marketing in 2010,” says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org). “We’ve got our finger on the pulse of the issues our members are struggling with and the strategies and solutions our experts are focusing on. And all signs point to a very consumer-driven, new school approach to loyalty.”

Read more at:

http://www.prlog.org/10453712-loyalty-360-weighs-in-on-12-key-loyalty-marketing-trends-for-2010.html

Let us help you create a unique shape, or pick from a wide variety of shapes we have in stock. You’re bound to get noticed!

SHAPES AND SIZES
Lucas Color Card can create almost any shape of card and keytag that fits your need. Or combine the card and keytags to give your members options.

Custom shapes can enhance the personality of your business!

PROMOTE YOURSELF
Here is an opportunity to market yourself! Change your cards/keytags to match your sales needs as often as necessary. Get an edge on your competition with creative art and custom shapes.

POINT-OF-SALE TECHNOLOGY
Your card program may benefit from our many finishing services. We feature card data imaging, such as pin numbers with scratch off, bar codes, magnetic stripes with tipping onto attractive carriers, and mailer finishing. Let Lucas finish it with style.

DESIGN
We’re your custom card solution no matter what stage of development you’re in. We can provide custom bar codes, signature panels, magnetic stripes, and retail packaging. Let our Lucas team work for you. We’ll help you personalize your piece conceptually, as well as store implementation from start to finish. Sometimes, the type of card can make the difference!

Your custom card can be your billboard. Personalize it by featuring new products, new services, and any other area you want to focus attention on.

GET NOTICED
Any size store or restaurant can increase gift sales 25% within this stored valued system. With the Lucas gift card system, the money stays in the store, and the customer usually buys much more.

Our gift cards are available in almost every state – on the shelves of our valuable customers. Grocery, books, video, music, apparel, restaurant – you name it, we’ve done it.

SHAPES AND SIZES
Lucas Color Card offers the traditional gift cards as well as more creative shapes and designs. The most flexible and exciting product is the new Quick Pack – a gift card affixed to a hanging carrier that becomes a custom envelope for giving. All in one package!

Consider custom shapes to enhance the personality of your business!

PROMOTE YOURSELF
Here is an opportunity to market yourself! Change your gift card to match your sales needs as often as necessary. Get an edge on your competition with creative art and custom shapes.

POINT-OF-SALE TECHNOLOGY
Your card program may benefit from our many finishing services. We feature card data imaging, such as pin numbers with scratch off, bar codes, magnetic stripes with tipping onto attractive carriers, and mailer finishing. Let Lucas finish it with style.

DESIGN
We’re your gift card solution no matter what stage of development you’re in. We can provide custom bar codes, signature panels, magnetic stripes, and retail packaging. Let our Lucas team work for you. We’ll help you personalize your piece conceptually, as well as store implementation from start to finish. Sometimes, the type of card can make the difference!

Your gift card can be your billboard. Personalize it by featuring new products, new services, and any other area you want to focus attention on.

FUNCTIONALITY
With our many product designs, and flexibility to match your needs, we are sure to have a combination for all, or just one person in the family. We feature single or double card combinations, as well as multiple keytag combinations. Each product configuration is manufactured for easy in-store issuance as well as standard direct mail distribution. In a competitive marketplace, customer retention and loyalty is a key for long-term success.

DATA AND TECHNOLOGY
There are many possible technologies that can be integrated into a customized loyalty design. These options include: bar coding, signature panel striping, magnetic striping, and matching peel-away data elements to apply to enrollment forms. Peel away elements also include a customer tab so they are never without their unique loyalty identity. We are dedicated to keep your customers LOYAL to you!

All technology options and data are thoroughly tested for accuracy during the manufacturing process. Your data integrity is never compromised.

DURATAB TECHNOLOGY
With Lucas’ new DuraTab design, we guarantee that DuraTab data matches the card number and keeps data entry and database integrity at its highest. Current labeling processes involve two different data passes – one to print the card data, the other to apply and print the label – this adds risk of mismatch. We guarantee that a DuraTab is always present and you’ll never have a missing label. The DuraTab guarantees to be square with the product, ensuring perfect data alignment with your label, as well as never interfering with the artwork or overlap of any seam on your product. DuraTab will not tear, stretch, or distort like paper or Mylar labels, and is waterproof. The adhesive is permanent and is “air locked” until opened which keeps the adhesive active longer. DuraTab is imaged at 600dpi which assures better scan quality and accuracy. For your convenience, DuraTab also comes in a two-tab format – for multiple uses.

Our super-laminated cards and keytags are being used throughout the United States and Europe to identify the loyal shoppers of our many retail customers.