EYE-CATCHING GIFT CARD FEATURES THAT ATTRACT. Gift cards are creative items. The connection that gift cards make with their buyer is actually a triangular relationship between the BUYER, their intended RECIPIENT, and the CARD DESIGN. This means that no card design is perfect for everyone. Card design is only 1/3rd of the formula for making a sale! What does this mean to you?
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POINT-OF-SALE SUCCESS BY J-HOOK DESIGNS. A dangerous combination for the unsuspecting consumer: VISUAL STIMULATION AT EYE LEVEL and IMPULSE PURCHASE! The hanging gift card package is an effective product for these circumstances.
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WHY GIFT CARDS GLUED TO CARRIERS SELL WELL. A gift card affixed (glued) to a carrier can accomplish THREE THINGS that a single-piece plastic card unit cannot achieve:
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GIFT KEY TAGS ARE GROWING POPULAR. Smaller is sometimes better in the card industry. A card and keytag gift set is a growing product in retail. The keytag has the same information as the card yet provides some fun advertising for your brand and some convenient portability for the consumer. Major convenience stores are finding that as people use fewer credit cards they are converting to a debit gift card for gas and groceries for budgeting purposes. A card and keytag made to match and work in mag readers is the answer.
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SWAK! SEALED WITH A …. ENVELOPE. A proven classy move is to offer envelopes that express some personality for the gift card inside while also allowing for the TO: and FROM: written information. Envelopes are cheap and fun!
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