SWAK! SEALED WITH A …. ENVELOPE
A proven classy move is to offer envelopes that express some personality for the gift card inside while also allowing for the TO: and FROM: written information. Envelopes are cheap and fun!
In our client’s experience, a gift card buyer purchases a gift card design that reflects the personality of the recipient BUT they will choose an envelope design that matches the BUYER INTENT. Thus, a variety of gift card designs and a variety of envelopes can deliver almost every needed combination to satisfy a gift card purchaser.
Envelopes can be designed and printed for as few as 10,000 unit orders. They are worth the experiment for savvy marketers in the gift card arena.