Both women and men said they wanted gift cards more than any other gift for Christmas, which explains why experts anticipated the little plastic cards would be the number-one present for the sixth consecutive year, with 64 percent of consumers saying they’ll give or receive them. Yet many consumers fail to cash in their cards, creating a windfall for many merchants. How gift cards are used, not used and expected to change make for some anticipating trends in this growing industry.



Here are the 15 hottest gift-card trends of 2010.

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http://www.giftcardgranny.com/blog/paper-or-plastic-15-hot-gift-card-trends-for-2010/