Loyalty 360 CEO predicts that engagement, collaboration, sustainability, ROI are bottom-line concepts that will drive loyalty marketing in 2010

Dec 15, 2009 – “Engagement. Collaboration. Sustainability. ROI. Some may call these buzzwords, but I predict these are bottom-line concepts that will drive loyalty marketing in 2010,” says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org). “We’ve got our finger on the pulse of the issues our members are struggling with and the strategies and solutions our experts are focusing on. And all signs point to a very consumer-driven, new school approach to loyalty.”

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http://www.prlog.org/10453712-loyalty-360-weighs-in-on-12-key-loyalty-marketing-trends-for-2010.html