One of the biggest challenges of being a retailer is trying to bring customers back into your store after they’ve been there once. Building customer loyalty – that preference that your customers have for your brand over others – is difficult, and no one technique is guaranteed to work. However, there are some tried-and-true methods that help businesses bring customers back again and again. We’ve made a short list of some of the best ways to increase loyalty in your customers, so read on to find out how!

1. Find out what you can offer that nobody else can

Think about what your business does, and what makes it different from your competitors. That’s where you start to build loyalty – by doing something better than anyone else. If you promote that difference well, or if it holds value for your customers, you’ll see them return again and again.

2. Build interest with incentives

Coupons, special discounts, and loyalty card programs are good ways to get people to return to your store. However, try to think beyond simple “buy-one-get-one-free” offers, and make your incentives special or unique. For instance, some businesses offer seasonal gifts along with purchases, or run contests on social media that earn interest and buzz. Be creative!

3. Figure out what your customers want

If you sell products in your store, you have to study which ones sell the best and what other complimentary products your customers might want. If you offer a service, you need to find out how your customers use it or why they need it, and how you can compliment that service with additional work or sales. In other words, pay attention to your customers – they’ll tell you what they want!

4. Build on your employees

Chances are, if you’re working as a retailer, you don’t spend all of your time with customers. However, many of your employees do. Ask them what ideas they have to improve customer experiences and build their interest. Your employees can be a great source of ideas for boosting loyalty, but you have to include them in the process first.

5. Be nice

The more positive a customer’s interaction with your store is, the more likely they are to return. If a customer has a good retail experience, or feels like your customer service is helpful and kind, they’ll remember that. Never dismiss your customers’ concerns or play them down – many people are unwilling to forget a bad service experience. Focus on your customers first, and you’ll find them flocking back to you.

Of course, these are only a few of the ways you can build customer loyalty and improve your business. If you’d like to learn more about building customer loyalty, call us today and talk to one of our loyalty experts!