Direct Mail Cards
Trusted by USPS and Backed by Results.
The Proven Direct Mail Solution Resellers and Agencies Rely On.
Tired of the rising costs and declining impact of social media ads? Offer your clients a smarter, trackable, and high-response marketing tool that drives real results — right to their customers’ homes.
Our durable, laminated postcards put the offer directly in hand, with measurable engagement and redemption tracking that your clients will love.
Ideal for
retail, restaurants, service industries, health and wellness, and more — laminated postcards outperform paper every time.
A Proven Partner in Direct Mail Success
With over
68,000,000 personalized postcards mailed, Lucas Color is a
USPS-recognized leader in high-impact, trackable direct mail. We help
resellers and marketing agencies deliver campaigns that consistently beat digital benchmarks and paper mailers.
Performance That Outshines Paper
Research and customer data show that plastic or laminated postcards deliver exceptional results:
- 7% to 45%+ redemption rates: Typical range reported for laminated postcard campaigns
- Up to 52% redemption for targeted lists
- 12% average for multi-location retail campaigns (3X better than paper)
- 20% average for restaurant chains (some locations over 38%)
- 16%+ when detachable cards or key tags are included
- 4–6X higher response rates vs. traditional paper postcards
Give your clients campaigns that
feel premium, perform better, and deliver proof.
Why Laminated Postcards Win
1. High-Impact Design
Custom die-cuts, pop-outs, and detachable cards make every mailer an experience — not just an ad.
2. Targeted Lists & Smarter Messaging
We’ll help you segment lists, craft offers, and design creative that connects with the right audience.
3. Premium Feel = Higher Engagement
The credit-card-quality finish adds perceived value, driving better retention and more redemptions.
Place your order today.
Call 888-84-LUCAS (58227).
Sales booster card package
Another growing direct mail product – our sales booster card package – includes an explanatory letter and low-cost card that has an expiration date. Planning a mailing campaign with time-sensitive cards sent to existing customers during your slower sales periods can be the boost you need to increase traffic and revenue.
Place your order today.
Call
888-84-LUCAS (58227).
Tracking That Proves Value
Help your clients see real, measurable ROI with built-in tracking tools:
- QR Codes for web and mobile conversions
- Personalized URLs (PURLs) for one-to-one engagement
- Unique barcodes or coupon codes for POS redemption tracking
You’ll be able to show results — not guesses.
A Smarter ROI Advantage
- 50–100%+ higher ROI than paper mailers
- Lower cost per sale thanks to better response rates
- Campaigns achieving up to 450% ROI
- Less waste, more precision, more profit
Your Turnkey Direct Mail Partner
Lucas Color supports marketing agencies, print resellers, and direct mail providers with a proven, turnkey system:
- Data and list segmentation assistance
- Design, print, and fulfillment
- Tracking and reporting options
- Best practices from thousands of campaigns
Let’s start with a quick conversation about your client goals.
We’ll share successful case studies and help you design a campaign that performs.
Customer Success Spotlight
Kathleen Dean, Director of Marketing, BBI:
“We’ve seen great success after our first mailer and are eager to partner with Lucas Color again. The results were outstanding — we’re expanding our reach and refining targeting for even better returns.”
—
BBI, North Aurora, IL
Let’s Partner for Measurable Client Success
Bring your clients a direct mail product that delivers trackable, high-ROI performance — and builds loyalty with every campaign.
Lucas Color: The reseller’s choice for USPS-backed, high-impact laminated postcards.