PLASTIC POSTCARDS AND DIRECT MAIL SERVICES
Plastic Postcards That Perform — Up to 3x the Response Rate of Paper Mailers
Durable. Eye-catching. Built to Convert. Upgrade your direct mail and get noticed every
time.
Why Plastic Post Cards?
Plastic postcards don’t just look better — they perform better. Here is what sets them apart:
✅ Weatherproof & tear-resistant
✅ Feels like a gift, not junk mail
✅ Embedded gift cards, coupons, key tags
✅ Lasts longer = More impressions
✅ Proven to boost response rates by 5 x than standard paper postcards.
✅ High-gloss, full-color finishes that turn heads
Proof They Work
Real Results from Real Campaigns.
1. Higher Response Rates
Plastic postcards achieved a 12% response rate, compared to 3% for standard paper postcards.
Customers were more likely to keep the plastic piece due to its durability and perceived value.
2. Increased Redemption Value
The average transaction amount tied to the plastic postcard campaign was 22% higher than paper postcard redemptions.
The tactile, high-quality material made offers feel more “official” and worth using.
3. Extended Lifespan
Paper postcards often ended up in the trash within days.
Plastic postcards were kept in wallets, purses, and on keychains for weeks, extending brand exposure and multiple redemption opportunities.
4. Improved ROI
Despite being more expensive to produce, plastic postcards generated a 4x higher return on marketing investment compared to paper.
The durability reduced wasted impressions and maximized campaign effectiveness.
Customer Feedback
Surveyed customers reported:
- “It felt like getting a gift card, not just another ad.”
- “I kept it in my wallet and used it next time I shopped.”
Who It's For
Perfect for Brands That Want to Be Found and Remembered
Industries List:
- Retail
- Automotive
- Real Estate
- Restaurants
- Fitness
- Financial Services
- Medical & Dental
Whether you're sending coupons, membership cards, or seasonal promos — plastic makes your message stick.
What You Can Do with It
Not Just a Postcard — A Marketing Tool
Options:
- Pop-out loyalty cards
- Integrated gift cards
- Custom shapes & die-cuts
- NFC or QR code integration
- Biodegradable & recyclable stock options
Pricing/Value
Plastic Costs a Bit More — Because It Delivers More
While paper may be cheaper per piece, plastic delivers a much higher ROI. Clients often see their investment return 2–5x in response and engagement.
Lucas offers a sample and A/B testing in your marketing program.
Ready to Stand Out in the Mailbox?
Eco Options
Postcards with less waste
We offer recycled and biodegradable stock, plus production methods that reduce waste. Since plastic postcards last longer, they create less disposable waste over time.
Optional Additions:
- Gallery or Portfolio of past designs
- FAQ on postage, compliance, and delivery time
- Blog with campaign tips and industry-specific examples
✅ Pro Tips:
Pro Tips:
- Use before-and-after photos of paper vs plastic mailers.
- Include a sample request form — physical proof is persuasive.
- Add a live chat or quick quote form to capture leads fast.